PPC agency in Austin that makes every ad dollar earn its seat.
Somewhere in Austin, a ready-to-buy customer is searching for what you sell right now. If your Google Ads are loose, they click a competitor and you still pay for the clicks that went nowhere. We run PPC that hunts down that waste and turns your budget into booked calls, filled calendars, and revenue you can measure.
- Based in Austin, TX
- Managing ad spend since 2017
- 100% white-hat
- 9000+ projects
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The platforms we turn into pipeline
9000+
Projects delivered worldwide
9+
Years compounding growth
100%
White-hat, transparent work
23
Specialist services, one roof
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Our Austin PPC management is built for
The job, defined
What an Austin PPC agency actually does
A PPC agency plans, builds, and continuously manages your paid advertising so every dollar of ad spend is accountable for producing leads or sales: which searches to bid on, which to block, what each click is worth, and what happens after it lands.
The Austin part matters. Auction prices, competitors, and seasonality here are not the national average, and a campaign template built for a cheaper market falls apart at Austin click prices. Here is what we take off your plate.
Keyword and auction research
We map what Austin buyers actually type, what each auction costs in your industry, and which searches carry buying intent, before a dollar of budget enters the auction.
Campaign builds and restructures
We build campaigns around your services and margins, with tight ad groups, controlled match types, and shared negative keyword lists that keep junk searches out of every campaign.
Bid and budget management
We set bid strategies to your real economics, feed Smart Bidding clean conversion data, and shift budget toward the campaigns producing leads instead of splitting it evenly and hoping.
Ad copy and creative testing
We write ads that speak to the searcher's problem, test headlines and offers against each other, and retire losers on a schedule, so Quality Scores and click-through rates keep improving.
Conversion tracking and reporting
We track calls, forms, and sales in Google Ads and GA4, then report leads and cost per lead in plain language every month. You always know what you paid and what you got.
Landing page and offer guidance
We tell you when the ads are fine and the page is the problem. Clicks that land on a slow, generic page are money burned, so landing page fixes are part of the job.
Not sure which of these your current setup is missing? The free audit shows you in plain dollars.
The Austin ad-cost squeeze
In Austin, a sloppy campaign bleeds money quietly
Every month more businesses move to Austin, and every one of them bids against you on the same keywords. Your cost per click creeps up, your budget disappears faster, and unless someone is watching the account daily, half of it goes to searches that were never going to buy. You do not see the leak. You just see the invoice.
Meanwhile your buyers are on their phones expecting a same-day answer. If your ad is missing, slow, or pointed at the wrong keyword, they call the next Austin business on the list. You do not need leads in six months. You need them this week, and paid search is the only channel that can deliver that fast when it is run right.
What makes Austin punishing is who you share the auction with. Funded tech companies bid on broad software terms. Personal injury firms, med spas, and dentists compete in some of the priciest click auctions that exist. HVAC and plumbing companies fight over every summer emergency search from Round Rock to Buda. At those prices, an unsupervised broad match keyword can drain a small business budget in days.
Rising
cost per click as more businesses bid in Austin
Same-day
answers local buyers expect from their phones
This week
not six months, is when you need leads
Where Austin ad budgets leak
The six leaks we find most often in Austin accounts. Each is invisible in a top-line report and obvious in a search term report, which is why unmanaged accounts keep paying for them.
Broad match with no negatives
At Austin click prices, broad match without a disciplined negative keyword list is a donation. Your budget quietly buys searches for jobs, DIY tutorials, and cities you do not serve.
Paying for the whole metro
A single radius around downtown treats a Westlake remodel lead and a college apartment browser as equal. Without location bid adjustments, your best zip codes subsidize the worst.
One campaign for every service
When emergency repairs, installs, and maintenance share one campaign and one budget, Google spends where clicks are cheap, not where your margin lives. Structure is a budget decision.
Phone calls nobody tracks
Most Austin service businesses close leads on the phone, yet many accounts only count form fills. The algorithm then optimizes toward the wrong outcome with total confidence.
Set-and-forget autopilot
An account nobody reviews weekly drifts. Search terms decay, competitors change offers, and auto-applied recommendations quietly loosen your targeting while the invoice stays the same.
Landing pages that leak
You can win the auction and still lose the customer. A page that loads slowly, buries the phone number, or greets an emergency search with a generic homepage wastes every click before it.
The audit finds your leaks and prices them in dollars.
Show Me My Wasted SpendEvery paid channel your Austin buyers use
PPC and paid social we run for Austin
Your customers are not all in one place, so your ads should not be either. We manage every major paid channel and put your budget where the Austin buyers actually are. We never push a channel because it is trendy. The mix follows the math.
Not sure which channels fit your budget? Start with the audit.
Get My Free PPC AuditInside Google Ads
Campaign types we run, and when each earns its budget
Google Ads is six different tools wearing one interface, and the right mix depends on whether you sell emergency services in Georgetown or software to the world.
Search campaigns
Text ads on searches like emergency AC repair or Austin divorce lawyer. The searcher has the problem right now, which is why Search carries most lead-generation budgets.
Performance Max
One campaign across Search, Maps, Display, YouTube, Gmail, and Discover, steered by your conversion data. Powerful with clean tracking, dangerous without it. We feed it real lead data and fence it with brand exclusions.
Shopping campaigns
Product image, price, and store name directly in the results. We fix the feed first, because Shopping performance is decided in your product data long before it is decided in bids.
Display campaigns
Banner ads across the web, used mainly to bring back visitors who did not convert. Cheap impressions are a trap on their own, so we hold Display to the same lead math as everything else.
YouTube campaigns
Video ads targeted by audience, topic, and intent signals. For Austin brands with a story to tell, YouTube builds the awareness that makes your Search campaigns cheaper later.
Local Services Ads
Google Local Services Ads put Google Guaranteed businesses at the very top of local results, and you pay per lead, not per click. For Austin HVAC, plumbing, and legal, LSAs plus Search is a strong one-two.
What a well-built Austin account looks like
A simplified Google Ads structure for an Austin plumbing company. Every service gets its own campaign and budget, so emergency work never starves and cheap clicks never feast.
Shared negative keyword lists sit across every campaign: job seekers, DIY searches, and cities outside the service area. That one list quietly saves more money than most bid changes.
If your account is one campaign with every keyword inside it, this diagram is what you are paying Austin prices to compete against.
Example: Austin plumbing company
Emergency plumber
Water heater repair
Drain cleaning
Repiping
Brand terms
Plumbing categories
How we work
Our Austin PPC management process, start to cadence
Audit first, rebuild second, tracking alongside, then a permanent optimization cadence. No phase is skippable: optimizing an untracked account is guessing, and tracking a badly structured account just measures waste more precisely.
Audit and diagnosis
We read the account like a ledger and find where the money went.
- Search term report review, line by line
- Wasted spend quantified in dollars
- Conversion tracking accuracy check
- Structure, settings, and geo targeting review
- Competitor and auction insights analysis
- Priority plan you can read in five minutes
Restructure and relaunch
We rebuild what is broken instead of decorating it.
- Campaigns split by service and margin
- Match types tightened, negatives installed
- New ad copy written and approved by you
- Location targeting and bid adjustments set
- Landing page fixes recommended or built
Tracking foundation
Running parallel to the rebuild, because optimization without tracking is guessing.
- Call, form, and booking tracking configured
- GA4 events aligned with Google Ads conversions
- Lead quality feedback loop agreed with your team
- Offline conversion import mapped where your CRM allows
Optimization cadence
The compounding part. This is what you are actually paying a PPC agency for.
- Weekly search term and negative reviews
- Bid, budget, and ad schedule adjustments
- Ongoing ad and landing page testing
- Monthly plain-language report: leads, cost per lead, next moves
- Quarterly strategy review against your revenue goals
See what your first 30 days with us would look like.
Book a Strategy CallMeasurement first
Conversion tracking done right, or nothing else matters
Conversion tracking tells Google Ads which clicks became calls, forms, bookings, and customers, and it is the single most broken thing in the Austin accounts we audit. When tracking is wrong, Smart Bidding optimizes toward the wrong outcome and your reports describe a business that does not exist.
Phone call tracking
Call assets, call-only ads, and website call tracking with duration thresholds, so a 4-minute booking call counts and a 9-second wrong number does not.
Form and booking tracking
Every form, quote request, and scheduling widget fires a conversion with the right value, tested on desktop and on the phone your Austin customers actually use.
GA4 done properly
GA4 events mirror your Google Ads conversions, so both systems tell the same story and you can see what visitors did before and after they converted.
Offline conversion import
Where your CRM allows it, we import which leads became customers back into Google Ads, so Smart Bidding optimizes toward revenue instead of raw form fills.
Values on conversions
An emergency repair lead is not worth the same as a maintenance inquiry. Assigning honest values lets bidding chase ROAS, not just lead count.
One source of truth
Your monthly report reconciles Google Ads, GA4, and your CRM into one set of numbers. If the platforms disagree, we tell you why instead of hiding it.
Suspect your conversion numbers are lying to you? A tracking review is part of every free audit.
Pricing
Austin PPC management pricing: fee models compared
PPC pricing in Austin has two parts: the ad spend you pay Google through your own account, and the management fee you pay the agency. That fee is priced in four common ways, and each model shapes the incentives of the people running your money.
| Fee model | How it works | Where it helps | Where it hurts |
|---|---|---|---|
| Flat monthly fee | A fixed management fee agreed up front, separate from the ad spend you pay Google directly. | Predictable, no incentive to inflate your budget, easy to compare against leads produced. | A flat fee on a neglected account is still wasted money. It must map to real weekly work. |
| Percentage of ad spend | The agency charges a percentage of your monthly ad budget, commonly with a minimum fee. | Scales naturally as account complexity grows with spend. | The agency earns more when you spend more, converting or not. Watch for constant budget-increase pressure. |
| Performance-based | Fees tied to leads or revenue delivered, sometimes per-lead pricing. | Feels low risk, and aligns incentives when lead quality is defined honestly. | Invites volume over quality, and definitions of a billable lead get slippery. |
| Hourly or project | Paying for audits, rebuilds, or consulting by the hour or per project. | Good for a second opinion, a rebuild, or training an in-house team. | PPC decays without weekly attention. A one-time fix starts expiring the day it ships. |
What moves the fee up or down
Two Austin businesses can pay very different fees for good reasons. What actually drives the quote:
How Fivet Solutions prices management
We audit first, then quote a fixed monthly fee you can weigh against the wasted spend the audit found. Your ad budget stays in your account, paid to Google, visible at all times. No hidden markups, no locked accounts, no long lock-in, and no pressure to raise budgets that the conversion data has not earned.
Our management fee, published
$299 / month
A flat $299 per month management fee covers ad budgets up to $2,999 per month. Above that, management is 10% of monthly ad spend, so the fee scales only when your budget does. Ad spend is always paid directly to Google from your own account, with no markups and no locked accounts.
Get a fee built from your audit, not a rate card.
Get My Custom QuoteDue diligence
How to choose a PPC agency in Austin without getting burned
Choose a PPC agency by testing what they will actually do inside your account, not by the polish of the pitch deck. The difference between a good agency and an expensive mistake shows up in a few questions asked before any contract is signed. Ask us these too.
The vetting checklist
- Ask who runs your account day to day, the pitch team or a junior with 80 accounts.
- Confirm the Google Ads account is created under your ownership, with you as admin.
- Ask to see search-term-level work from a real account, not a dashboard screenshot.
- Confirm reporting is built on leads and cost per lead, not impressions and clicks.
- Ask exactly how they would geo-target Austin versus the suburbs for your business.
- Ask what happens in the first 30 days, in writing.
- Check the contract: month to month or a lock-in, and who keeps the data if you leave.
- Ask when they would tell you to spend less. An honest answer here tells you everything.
The account-ownership warning
Some agencies run your ads from an account they own. Leave, and your campaign history, conversion data, audience lists, and Quality Score leave with them. You restart from zero at Austin auction prices. Whoever you hire, the Google Ads account must belong to your business, with you as admin. This is non-negotiable, and with us it is the default.
Red flags worth walking away from, no matter how good the pitch sounded:
Interview us against that checklist. The consultation is free and the answers are on the record.
Two engines, one market
PPC vs SEO in Austin: when each wins
PPC buys visibility today while SEO earns visibility that compounds, and in a market as contested as Austin the strongest businesses run both. We also run Austin SEO campaigns and monthly SEO programs alongside PPC for exactly that reason, so this is not a sales pitch for either. It is the honest trade-off.
| Dimension | PPC | SEO |
|---|---|---|
| Speed to first lead | Days. Ads can enter Austin auctions the day they are approved. | Months. Rankings are earned, and competitive Austin terms take sustained work. |
| Cost behavior over time | You pay for every click, forever, and Austin auctions keep getting more crowded. | Front-loaded investment that compounds. A ranking page produces without a per-click bill. |
| What happens when you stop | Leads stop the day the budget stops. | Rankings persist for a while, then decay slowly without maintenance. |
| Best first move when | You need booked jobs this month, or you are validating a new offer. | You can invest ahead of demand and want a durable Austin presence. |
| Together | Search term data reveals which keywords convert, feeding the SEO content plan. | Organic rankings lower your blended cost per lead and let PPC focus on the gaps. |
The playbook for most Austin businesses: use PPC to buy leads and data now, invest the search-term insights into SEO, and let organic rankings lower your blended cost per lead over time.
Who we serve
Industries we run PPC for in Austin
We manage PPC where Austin auctions are toughest and disciplined management pays off most. Each industry gets its own playbook: LSAs and call-first campaigns for home services, compliance-aware copy for legal and medical, feed work for ecommerce, audience-led targeting for SaaS.
Across the Austin metro
Click costs and buyer behavior change from neighborhood to neighborhood, so we target and bid by area instead of drawing one circle around the city. We build and manage campaigns across:
Honest expectations
How fast PPC works in Austin, without the fairy tale
PPC produces traffic in days and reliable economics over two to three months, and anyone guaranteeing a specific cost per lead in week one is selling confidence they have not earned. Smart Bidding needs real conversion data before it can bid intelligently.
Week 1
Live and learning
Rebuilt campaigns enter the auction. Clicks arrive immediately, and most Austin lead-gen accounts see first leads within days. Data is thin, so we resist big reactions.
Weeks 2 to 6
Cutting the waste
Weekly search term reviews kill junk queries, negatives compound, and budget migrates toward what converts. Cost per lead usually starts trending down here, not in a straight line.
Months 2 to 3
Bidding gets smart
With clean conversion data accumulating, Smart Bidding stabilizes and Quality Scores improve, which quietly lowers what you pay per click for the same positions.
Month 4 and beyond
Scale with proof
Now budget increases are a math decision, not a leap of faith. We scale the campaigns that earn it, expand into new services or channels, and keep reporting in dollars.
What we will not promise: a guaranteed ranking, a guaranteed ROAS, or immunity from a competitor outspending everyone. What we do promise: every dollar accounted for, every change explained, and a fast, straight answer if the numbers say paid ads are the wrong tool for your goal.
Why Austin businesses choose Fivet
A PPC partner that answers for your money
Anyone can spend your budget. We are here to make it come back with more attached, and to show you the proof every month.
Based in Austin since 2017
We are not a faceless dashboard in another time zone. We know the Austin market, the seasonality, and the competitors bidding against you on the same keywords.
White-hat, waste-hunting management
We treat your ad budget like our own. That means killing wasted spend, pausing dead keywords, and never letting a campaign run on autopilot while it burns cash.
9000+ projects of experience
Across search, social, and shopping, we have managed thousands of campaigns. We have already made the expensive mistakes so your budget does not have to.
Reporting tied to revenue
Not impressions. Not vanity clicks. Every month you get a plain-language report on leads, cost per lead, and return, so you always know if the ads are paying off.
Wondering where your Austin ad budget is leaking?
Get a free account audit. We will show you the wasted spend, the missed keywords, and what your first 30 days with us would look like.
Austin PPC FAQ
Straight answers
How much does PPC management cost in Austin?
Austin PPC management is typically priced as a flat monthly fee, a percentage of ad spend, or a hybrid, and the right number depends on your spend, channels, and account complexity. Your ad budget is separate, paid directly to Google. We quote a fixed management fee after a free audit, so the price reflects the work your account actually needs.
How much should an Austin business spend on Google Ads?
Enough to buy meaningful data in your specific auction, which varies widely between an Austin locksmith and a personal injury firm. We size budgets from your industry's real click costs, your service area, and the leads your team can handle. A budget too small to generate conversions teaches the algorithm nothing and wastes months.
Why are Google Ads clicks so expensive in Austin?
Austin combines fast growth, a dense tech economy, and high-value industries such as legal, medical, and home services all bidding in the same auctions. You cannot control the auction, but you can control Quality Score, targeting, and structure, which is how well-run accounts pay less per click than sloppy ones for the same position.
How fast will I see leads from PPC?
Paid search is the fast lane. Campaigns can serve ads the day they are approved, and most Austin lead-generation accounts see leads within the first week. The following weeks cut wasted spend and feed conversion data to Smart Bidding, which is when cost per lead genuinely improves. Judge a rebuilt account at 60 to 90 days, not day five.
Do you manage Google Local Services Ads?
Yes. For Austin home services, legal, and other eligible categories, Google Local Services Ads place you above the regular results and charge per lead instead of per click. We handle profile setup, review strategy, lead disputes, and the budget balance between LSAs and Search, because the two placements work best as a pair.
Is Performance Max right for my Austin business?
Sometimes. Performance Max can extend your reach across Search, Maps, YouTube, and Display, but it amplifies whatever data you feed it. With accurate conversion tracking and brand exclusions it can scale well. Without them it happily spends your budget on low-quality traffic and reports success. We usually stabilize Search and tracking first, then add Performance Max deliberately.
Who owns the Google Ads account, you or me?
You do, always. The account lives under your ownership, you hold admin access, and we work inside it as managers. Your history, conversion data, and Quality Score are assets you paid to build. If an agency insists on running ads from an account they own, that is the biggest red flag in this industry. Walk away.
Do you require long-term contracts?
No lock-in. We work month to month because retention should be earned by results, not enforced by paperwork. PPC does need a fair evaluation window, and 60 to 90 days is the honest timeframe to judge a rebuilt account. But the decision to stay is yours, and everything in the account remains yours if you leave.
Do you serve Round Rock, Cedar Park, and other Austin suburbs?
Yes. Most of our Austin clients serve the wider metro, including Round Rock, Cedar Park, Pflugerville, Georgetown, Leander, Buda, Kyle, and San Marcos. Suburb-level targeting matters because click costs and conversion rates differ across the metro. We set location targeting and bid adjustments by area, so your budget concentrates where your best customers actually are.
Should my Austin business start with PPC or SEO?
Start with PPC when you need leads this month, because ads produce traffic immediately while SEO compounds over months. Start with SEO when you can invest ahead of demand. Most established Austin businesses end up running both: PPC buys the leads today and reveals which keywords convert, and that data makes the SEO investment smarter and safer.
What is a good cost per lead in Austin?
There is no universal number, and anyone quoting one before seeing your data is guessing. A good cost per lead is one your margins can profitably absorb, which depends on your close rate and customer value, not an industry chart. We work it out from your real economics, then manage the account against that target.
How are you different from big national PPC agencies?
We are based in Austin, we know this market's seasonality and competition firsthand, and your account is managed by people you can actually reach, not a fulfillment queue. You keep account ownership, you see every change, and reporting is written in leads and dollars. We have run campaigns since 2017 across 9000+ projects, without the bureaucracy.
What do you need from me to get started?
Access to your existing Google Ads and analytics accounts if you have them, a clear picture of your services and margins, and honest feedback on lead quality once calls come in. That last part matters most: when your team tells us which leads booked, bidding starts optimizing toward customers instead of clicks.
Do you write the ad copy and build landing pages too?
Yes. Ad copy, extensions, and creative testing are included in management, because ads and structure succeed or fail together. For landing pages, we audit what you have first. Sometimes a focused fix is enough, and when a dedicated page is worth building, our web team handles it in-house, so you are not coordinating a second vendor.
What reporting will I get each month?
A plain-language monthly report covering leads, cost per lead, spend, what changed, and the moves we are making next. No 40-page PDF of impressions. You keep full access to the account, so you can verify anything at any time. If a number went the wrong way, the report says so and explains the plan.
Your Austin competitors are bidding right now.
Book a free strategy call. We will audit your account, show you the wasted spend, and map the fastest path to more leads.